The SEO Comets Blog

Practical, no-fluff guides on SEO and AI search — each one built around workflows you can run with our free tools.

A step-by-step keyword research process using only free tools — from seed ideas to a prioritized content plan.

LCP, INP and CLS explained in plain English — with the fixes that matter and the ones that don’t.

Generative Engine Optimization explained — how ChatGPT, Perplexity and Google AI choose sources, and how to become one.

Everything a beginner needs to understand search engines and start ranking — explained without jargon, hype, or a single thing to buy.

A practical, ordered checklist of every on-page element worth optimizing — with the reason behind each item and the fastest way to check it.

A complete technical audit workflow anyone can run in an afternoon — crawling, indexing, speed, structure — using entirely free tools.

The honest field guide to earning backlinks — seven approaches that still work, three that will hurt you, and the workflow for each.

The complete playbook for local visibility — Business Profile optimization, reviews, citations and local content that puts you on the map.

How to turn images from your heaviest liability into a traffic source — compression, alt text, formats, filenames and image search.

The complete system for getting videos found — keyword research, titles, thumbnails, retention and the metadata that still matters.

Experience, Expertise, Authoritativeness, Trust — what Google actually looks for, and the concrete page-level work that demonstrates each.

A working writer’s system for content that satisfies both algorithms and humans — research, structure, drafting and the polish that earns rankings.

What structured data actually does, which schema types earn visible rich results, and how to implement JSON-LD without touching a line of code.

A calm, systematic playbook for the worst morning in SEO — isolating what actually broke, fixing the real cause, and recovering rankings.